We collect information about you in a variety of ways depending on how you interact with us and our websites, including:

• Directly from you when you provide it to us, such as when you fill out a form on our website, sign up for an account, or contact us by phone, email, or otherwise.
• Automatically through the use of cookies, server logs, and other similar technologies when you interact with our websites and emails.
• From other sources, including, for example, our affiliates, business partners, service providers, and other third parties, or from publicly available sources. For example, if you submit a job application, or become an employee, we may conduct a background check.

The following provides examples of the type of information that we collect in a variety of contexts and how we use that information.

Account Registration: When you create an account, we collect your name, contact information, username and password. We also collect information relating to the actions that you perform while logged into your account. The primary purpose of collecting this information is to administer your account and communicate with you about your account.

Contractors, Consultants, Vendors and Business Partners: We collect, among other things, the name and contact information of our contractors, consultants, vendors, business partners and their respective employees or subcontractors with whom we interact. The primary purpose of collecting this information is to manage our business relationships and conduct normal business administration.

Cookies and Similar Tracking Technologies: When you visit our website, we collect certain information about your browser and the device. Examples of such information include your device type, browser type, internet protocol (IP) address, unique device identifiers, general location of your device, operating system, internet service provider, and other technical information about your device (collectively, “Device Information”).We also collect information about your interactions with our website. Examples of such information include pages visited, links clicked, access date and times, referring website, geolocation, information that you type into our online forms, and identifiers associated with browser cookies, web beacons, and similar technologies we deploy on our website (collectively, “Usage Data”).For details about the types of tracking technologies we use, please see the Cookies and Similar Tracking Technologies section of this Privacy Policy.We use cookies and similar tracking technologies for a number of reasons, such as:

• to serve you with relevant advertising
• to learn more about the way you interact with our content
• help us improve your experience when visiting our websites
• to remember your preferences, such as a language or a region, so there is no need for you to customize the website on each visit
• to identify errors and resolve them
• to analyze how well our websites are performing

Inquiries, Comments, and Feedback: If you contact us, such as by filling out a form on our website, we collect your name, e-mail address, phone number, and relevant information about your practice, as well as any other content that you send to us. If you connect with us on social media, we collect any content that you choose to provide. We use this information to respond to or follow-up on your comments, reviews, inquiries and other requests.
When you visit our websites, we and our third-party service providers use cookies and other similar technologies, to collect Device Information and Usage Data. The types of technologies we may use include the following:

Cookies: Cookies are small files that a website sends to your computer’s hard drive through your web browser that enables the website to recognize your browser and capture and remember certain information. Most web browsers allow you to reject or delete cookies through their settings preferences. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

The following describes the types of cookies we use and why:

Necessary/Essential: These cookies are essential to provide you with services available through the website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

Functional: These cookies allow us to remember choices you make when you use the website, such as remembering your login details or language preference. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the website.

Analytics: Among other things, these cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. We may also use third party session replay software, which allows us to see how visitors move around the website. Analytics cookies may be set by us or a third party. For example, we use Google Analytics to help us analyze your use of the website. To learn more about how Google collects and processes data, please visit https://policies.google.com/technologies/partner-sites. For more information about how to opt out of having your information used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.

Targeting/Advertising: These cookies may be set through our website by us or our advertising partners. They may be used to collect information over time and across different websites in order to build a profile of your interests and/or show you relevant advertisements on our website or other websites.

Web Beacons: A “web beacon” (also called a “pixel tag” or a “clear gif”) is a small graphic image placed on website pages or in electronic communication that can be used for such things as counting the users who have visited those pages, clinked on links, opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Web Logs: When you visit and interact with our site, we record certain information, including your browser type, operating system, internet protocol (IP) address (a number that is automatically assigned to a computer when the internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. This information helps us monitor our networks and usage of our website.

In addition to the purposes and uses described above, we use information in the following ways: 

To administer, maintain, evaluate, and improve our website and website offerings.

To manage your account.

• To contact you: To contact you by email, telephone calls, text (SMS) messages, or other equivalent forms of electronic communication, to provide information that you requested from Ceramdent, information related to any orders you may have placed, updates and information regarding our products, services, or other offerings, or for any other reason related to Ceramdent's business.
• To provide you with news, special offers and general information about other Ceramdent products, services or offerings that you may be interested in, unless you have opted not to receive such information.
• To manage your requests: To attend to, manage, and respond to your requests.

To conduct analytics.

• To detect and protect against malicious, deceptive, fraudulent, or illegal activity, including violation of our policies and terms and conditions, security incidents, and harm to the rights, property, or safety of our company and our users, employees, or others.
• To debug, identify and repair errors that impair existing intended functionality of our website and services.

To comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.

For internal administrative purposes, as well as to manage our relationships.

For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Site’s Users is among the assets transferred.

For other purposes: We may use your information for such other purposes as you may consent (from time to time).